PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Cute Little Gems. The controller for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" string and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

If you use our website for purely informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Used browser
  • Used operating system
  • Used IP address (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make the visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (cookies from third parties) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be restricted.

4) CONTACTING US

In the context of contacting us (e.g., via contact form or email), personal data is collected. Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, then an additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your inquiry; this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide us with this data for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. Deleting your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After the complete processing of the contract or deletion of your customer account, your data will be blocked concerning tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or a legally permitted further data use has been reserved by us, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have expressly confirmed to us that you consent to the sending of newsletters. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address as entered by the Internet service provider (ISP) as well as the date and time of registration to trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising communication via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller mentioned at the beginning. After you unsubscribe, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

6.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this purpose, we do not need to obtain separate consent from you. The data processing takes place solely based on our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, we will not send you an email. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller mentioned at the beginning. For this purpose, you will only incur transmission costs according to the basic tariffs. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING

7.1 The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of payment service providers (payment service providers)

  • Paypal

If you pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies based on PayPal's legitimate interest in determining your solvency in accordance with Art. 6 para. 1 lit. f GDPR. The result of the credit check regarding the statistical probability of non-payment is used by PayPal to decide whether to provide the respective payment method. The credit information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, these have their basis in a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

  • SOFORT

If you choose the payment method "SOFORT," the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on your information provided during the order process along with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. The SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data is carried out exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. Further information on SOFORT's privacy policy can be found at the following Internet address: https://www.klarna.com/sofort/datenschutz

8) CONTACTING FOR REVIEW REMINDER

Own review reminder (no dispatch by a customer review system)

We use your email address to remind you once to submit a review of your order for the rating system used by us, provided you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR during or after your order.

You can revoke your consent at any time by sending a message to the controller responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

On our website, so-called social plugins ("plugins") of the social network Facebook are used, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that when you call up a page on our website that contains such buttons, no connection is yet established with Facebook's servers. If you click on the button, a new browser window will open and call up the Facebook page, where you can interact with the plugins there (possibly after entering your login data).

Facebook Inc. with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and further processing and use of the data by Facebook, as well as your rights in this regard and settings options for protecting your privacy, can be found in Facebook's privacy policy: https://www.facebook.com/policy.php

9.2 Google+ Plugins as Shariff Solution

On our website, so-called social plugins ("plugins") of the social network Google+ are used, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that when you call up a page on our website that contains such buttons, no connection is yet established with Google's servers. If you click on the button, a new browser window will open and call up the Google+ page, where you can interact with the plugins there (possibly after entering your login data).

Google LLC with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and further processing and use of the data by Google, as well as your rights in this regard and settings options for protecting your privacy, can be found in Google's privacy policy: https://www.google.com/intl/en/policies/privacy/

9.3 Instagram Plugin as Shariff Solution

On our website, so-called social plugins ("plugins") of the online service Instagram are used, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but only using an HTML link on the page. This type of integration ensures that when you call up a page on our website that contains such buttons, no connection is yet established with Instagram's servers. If you click on the button, a new browser window will open and call up the Instagram page, where you can interact with the plugins there (possibly after entering your login data).

Instagram LLC with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

The purpose and scope of the data collection and further processing and use of the data by Instagram, as well as your rights in this regard and settings options for protecting your privacy, can be found in Instagram's privacy policy: https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display relevant ads to users, improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Through a cookie ID, Google records which ads are shown in which browser and can thus prevent them from being displayed multiple times. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

In addition, DoubleClick can use cookie IDs to record so-called conversions that are related to ad requests. This happens, for example, when a user sees a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase there. According to Google, DoubleClick cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the scope and further use of the data collected by the use of this tool by Google and therefore inform you according to our knowledge: By integrating DoubleClick, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or are not logged in, there is a possibility that the provider will find out and store your IP address.

If you want to object to participation in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, https://www.google.com/settings/ads, whereby this setting will be deleted if you delete your cookies. Alternatively, you can find out about the setting of cookies and make settings for this on the website of the Digital Advertising Alliance at www.aboutads.info. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. If you do not accept cookies, the functionality of our website may be limited.

Google LLC with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google Adwords offer to draw attention to our attractive offers on external websites using advertising tools (so-called Google Adwords). We can determine the success of the individual advertising measures in relation to the data of the advertising campaigns. We pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.

If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie through your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google Adwords based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR.

Google LLC with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

You can permanently disable cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=en

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the extension "_anonymizeIp()," which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we would like to point out that in this case, you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC with headquarters in the USA is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out using a user ID. When a page is called up for the first time, the user is assigned a unique, permanent, and anonymized ID that is set across devices. This makes it possible to assign interaction data from different devices and different sessions to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. For this purpose, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can deactivate the use of a browser plugin by Google at https://tools.google.com/dlpage/gaoptout?hl=en. As an alternative to the browser plugin or within browsers on mobile devices, click on the following link to set an opt-out cookie that will prevent the collection by Google Analytics within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Further information on Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376

12) RETARGETING/ REMARKETING/ RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Process

This website uses the "Facebook Pixel" of Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, the behavior of users can be tracked after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and may help to optimize future advertising measures.

The data collected is anonymous to us, so it does not give us any information about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its advertising purposes, according to the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can allow Facebook and its partners to place ads on and outside of Facebook. A cookie may also be stored on your computer for these purposes. These processing operations are carried out exclusively upon the provision of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.

Consent to the use of the Facebook Pixel may only be declared by users who are older than 13 years of age. If you are younger, we ask that you request permission from your guardians.

Facebook Inc., headquartered in the USA, is certified for the us-European data protection agreement "Privacy Shield," which guarantees compliance with the level of data protection applicable in the EU.

To deactivate the use of cookies on your computer, you can set your internet browser so that cookies can no longer be stored on your computer in the future or cookies that have already been stored are deleted. Disabling all cookies may, however, result in some functions on our internet pages no longer being able to be executed. You can also deactivate the use of cookies by third-party providers such as Facebook on the website of the Digital Advertising Alliance: https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing, which allows us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.

Further data processing only takes place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and that information from your Google account will be used to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form target groups.

You can permanently disable cookies for ad preferences by preventing them by setting your browser software accordingly or by downloading and installing the browser plug-in available under the following link: https://www.google.com/settings/ads/plugin?hl=en

Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive data subject rights (rights of information and intervention) against the controller with regard to the processing of your personal data, about which we inform you below:

  • Right to information according to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making, including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries;
  • Right to rectification according to Art. 16 GDPR: You have the right to immediate rectification of incorrect data relating to you and/or completion of your incomplete data stored by us;
  • Right to erasure according to Art. 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Art. 17 para. 1 GDPR are met. However, this right does not exist in particular if the processing is necessary for the exercise of the right to freedom of expression and information, for the fulfillment of a legal obligation, for reasons of public interest, or for the assertion, exercise, or defense of legal claims;
  • Right to restriction of processing according to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data is contested by you, if you refuse the erasure of your data due to unlawful data processing and instead request the restriction of the processing of your data, if you need your data for the assertion, exercise, or defense of legal claims after we no longer need this data for achieving the purpose, or if you have objected to the processing for reasons of your particular situation as long as it is not yet clear whether our legitimate grounds prevail;
  • Right to be informed according to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of data or restriction of processing unless this proves to be impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
  • Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request its transfer to another controller, insofar as this is technically feasible;
  • Right to withdraw consent given according to Art. 7 para. 3 GDPR: You have the right to withdraw your consent to the processing of data at any time with effect for the future. In the event of withdrawal, we will delete the data concerned immediately, provided that further processing cannot be based on a legal basis for processing without consent. The withdrawal of consent does not affect the lawfulness of the processing carried out based on the consent until the withdrawal;
  • Right to complain according to Art. 77 GDPR: If you believe that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR PREDOMINANT LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective legal retention period (e.g., commercial and tax retention periods). After the expiry of this period, the corresponding data is routinely deleted unless it is no longer required for the fulfillment or initiation of the contract and/or unless we have a legitimate interest in further storage.

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